Senior Marketing Officer, Quezon City

(Full-time/Hybrid setup)

The Senior Marketing Officer is responsible for developing and implementing marketing strategies to promote our products and services, enhance brand awareness, and drive customer engagement. This role requires a blend of strategic thinking, creativity, and hands-on execution. 

Strategic Planning: 

• Develop strategic brand plans for both existing and new products. 
• Contribute to setting targets and goals for the brand and monitor spending. 

Campaign Management: 

• Strategize and implement marketing campaigns as required by the Category Manager. 
• Develop advertising and promotional campaigns across all media types (offline, online, etc.). 
• Oversee the implementation and optimization of digital marketing campaigns. 

Content Creation: 

• Prepare and create content (written, visual, multimedia/video) for marketing materials across offline and online platforms. 

Vendor Management: 

• Liaise with and oversee vendors in the implementation of outsourced marketing/support services. 

Data and Analytics 

• Analyze, evaluate, and optimize campaigns based on set targets and goals. 
• Report on campaigns using digital metrics. 

Market Research: 

• Conduct market research to identify opportunities for promotion and growth. 
• Continuously monitor market landscape opportunities and competitive activities. 

Perform other related tasks as assigned.