Marketing Manager, Quezon City

Description

SEO & Keywords: Implementing initial SEO strategies and developing keyword associations for better searchability.
Google Maps: Updating and completing business location on Google Maps.
Media Buying & Ads: Launching media buying and display ads, and testing campaigns for effectiveness.
Google Analytics: Reviewing and interpreting Google Analytics for searchability insights.
KOL & UGC: Identifying Key Opinion Leaders (KOLs) and user-generated content for engagement.
Local Channels: Exploring local platforms for outreach.
Competitor Analysis: Monitoring and reporting on competitor strategies.
Campaign Performance: Establishing a system to evaluate campaign effectiveness.
Digital Communication: Enhancing understanding of online communications and static company pages.
Content Strategy: Developing a content calendar and system for weekly optimization, with content buckets for central and local social media pages.
Website Management: Regularly managing and updating the website, and analyzing/recommending content updates.
Social Media Management: Daily management of social media content and creating weekly content plans.
Lead Generation: Generating leads through media buying based on social media algorithms and managing landing pages for better conversion.
Analytics & Tracking: Setting up a tracking and monitoring system to report on analytics, ultimately increasing digital reach and leads.

Highlights

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