Product Manager, Quezon City

Description

Develops and manages the marketing plan of assigned brands or categories through strategy formulation, identifying segments and target customers and executing programs such as advertising, promotions, and tactical activities.
Evaluates effectivity of marketing programs/campaigns and follows through to ensure sustainability of impact.
Analyzes market information, consumer insights, competitive forces, price trends, and trade dynamics and use these defend to grow brands.
Assesses market development, and identify business opportunities within the sales channels.
Suggest alternative positioning strategies and market approaches as may be determined to boost attainment of product targets.
Conceptualizes, provides detailed briefs for and approves marketing and communication programs for assigned products.
Prepares the annual forecast for brands/categories and monitors product sell out and sell through works with Channel Marketing to maintain optimum stock levels and in-store availability of products at all times
Presents and cascades approved marketing plans to the Sales Team.
Uses marketing research tools and methodologies to determine market requirements of current and future brands.
Monitors and tracks inventories of all promotional collaterals, premiums and brand Items.
Reconciles monthly marketing activities expenditure versus approved budget.

Highlights

Safety Tips

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