Public Relations Lead, Pasig

Job Summary:

The PR Lead manages the PR department, focusing on business development, team training, and strategic planning. You will provide tailored communication support to clients, manage media relations, and oversee account management tasks to ensure efficiency and quality. 

Responsibilities:

• Unit Management
• Business Development
• Capacity Building for the team
• Strategic planning
• Account escalations from teams

Client Servicing

• Understands the clients nature of business, business objectives, and their target audiences and channels
• Performs research tasks on client or brand, and its industry to gather relevant data and assess specific media needs and opportunities
• Provide strategic communications and support for clients
• Provides support and insights on editorial materials targeting media such as press releases, talk points, feature stories, and other executions
• Identifies target media for media engagements and publicity efforts and invites approved media to achieve media to activations/media engagements
• Creates pitch letters and seeds client-approved press releases to appropriate media
• Creates publicity trackers and coverage reports with media values, quality of pick-ups, and provides media-related data in post-event reports
• Establishes and sustains media connections through media engagements through media rounds, roundtable discussions, events, socials, etc.

Account Management

• Attends client meetings and prepares data/presentations related to media and media engagements
• Reports progress of deliverables and escalates issues about media concerns, publicity, and media landscape
• Leads an accounts team and delegates tasks for efficiency
• Oversees ideation and execution of deliverables under his/her accounts