Marketing Manager, Pasig

Description

Roles & ResponsibilitiesPrimary Responsibilities

Increase sales and brand recognition of Terrys and Bistro Madrid across all channels, covering Retail, Institutional/B2B, Bistro, and developing units such as Catering, through relevant and effective marketing campaigns.
Educate clients and partners on Terrys heritage and the unique stories of its brands.
Propose initiatives that improve Marketing, Sales, and cross-functional processes, including project recommendations based on feedback and observed needs.
Provide marketing-related support to Management as required.
Lead creative direction for marketing applications, including concept development, project oversight, goal alignment, and team management.
Optimize the Marketing Team and processes, including:
Process and procedure improvements
Introduction of new tools, platforms, and technologies
Training and succession planning

Project & Campaign Management

Ensure projects are based on:
Accurate inventory data
Sales goals per business unit
Learnings from previous campaigns
Monitor project progress and provide regular updates to Management and stakeholders.
Ensure full execution of projects with measurable results that meet or exceed targets.
Gather and manage all project resources, including:
Cross-team coordination (roles, timelines, deliverables)
Accurate project requirements (pricing, inventory, product details)
Quality photo and video documentation for events and campaigns
Conduct post-project performance assessments and reporting, including:
Marketing KPIs, SWOT analyses, and improvement plans
Client and branch feedback
ROAS and budget performance
Market trends, competitor activities, and external partner data

Marketing Scope & Activities

Marketing Calendar & Budget
Maintain and update calendars weekly (or daily if needed)
Propose and adjust budgets as necessary
Marketing Activities
Monthly marketing campaigns
CRM & Terrys Circle
Email marketing
Social media marketing
Digital marketing (SEO/SEM)
Digital ordering platforms
Promotional and seasonal campaigns
Branch-specific campaigns
Institutional/B2B campaigns
Co-branding campaigns with partners and clients
External Partnerships
Manage outsourced services (social media, website, photo/video production)
Coordinate with production suppliers (printers, packaging, etc.)
Handle marketing requirements for digital apps (FoodPanda, PandaMart, TicketTailor, etc.)
Respond to external marketing requests, proposals, and partnership inquiries

Marketing Management & Team Leadership

Lead marketing meetings with clear agendas, timelines, and deliverables.
Ensure planning aligns with:
Inventory movement
Sales targets
Client feedback
Define team responsibilities, KPIs, and communication protocols.
Train the team on photography, design, technical skills, and product knowledge.
Ensure marketing tools, databases, pricelists, and systems are accurate and updated.

Applications, Content & Advertising

Develop templates, type guides, and brand applications.
Manage digital marketing platforms (Google Analytics, SEO/SEM, social media, email, messaging apps).
Oversee website and landing page performance (UX, site speed, bounce rates).
Ensure high-quality content through:
Accurate and updated information sourcing
Optimized information architecture and UX
On-brand, keyword-optimized copywriting
Proofreading before production and release
Support print and digital collaterals, ads, training materials, and client communications.

QUALIFICATIONS / REQUIREMENTS

Highlights

Safety Tips

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