Marketing Manager, Pasig

TECNO is a global pioneer in innovative smartphone and smart device technology, dedicated to bringing cutting-edge technology to emerging markets. With a strong focus on consumer insights and localized innovation, TECNO continues to expand its presence worldwide, including the dynamic and fast-growing Philippine market. 

We are looking for a dynamic and experienced Marketing Manager to lead our local marketing efforts in the Philippines, driving brand growth and market penetration through strategic planning, team leadership, and flawless execution. 

Job responsibilities:

1. Strategy Development & Localization 

  - Assists localize TECNO Global marketing strategies into effective local plans tailored to the Philippine market. 

  - Conduct market research and consumer analysis to identify opportunities and optimize campaigns. 

2. Team Leadership & Management 

  - Lead, motivate, and manage the local marketing team, ensuring clear role definitions and efficient workflow. 

  - Monitor team performance, provide coaching, and ensure high-quality output aligned with business goals. 

3. Cross-functional & External Coordination 

  - Collaborate with retail, channel, AIOT, and other departments to ensure consistent messaging and seamless execution of marketing initiatives. 

  - Liaise with external partners, media, and agencies to maintain brand alignment and maximize campaign impact. 

4. Resource & Partnership Development 

  - Proactively identify and evaluate local partnership opportunities, sponsorships, and high-impact events. 

  - Source, onboard, and manage creative and media agencies to drive innovative and effective marketing solutions. 

5. Budget Management & Financial Oversight 

  - Manage the local marketing budget, ensuring optimal allocation and cost efficiency. 

  - Oversee and push agency procurement, contracts, and payment processes in compliance with company policies. 

6. Campaign & Event Execution 

  - Plan, organize, and execute key marketing activities, including product launches, roadshows, campus activations, and competitions. 

  - Coordinate logistics, staffing, and on-ground operations to ensure successful event delivery.

 We are looking for:

-Minimum 57 years of marketing experience, preferably in the mobile phone, consumer electronics, or FMCG industries. 

- At least 23 years in a managerial role, with proven ability to lead and develop a team. 

- Strong understanding of the Philippine market, media landscape, and consumer behavior. 

- Experience in digital marketing, brand management, ATL/BTL campaigns, and event management. 

- Proficiency in budget planning, vendor management, and performance tracking.