Digital Marketing Specialist, Pasig

Requirements:

• Bachelors Degree in Marketing, Multimedia Arts, Communication, Graphic Design, or related field.
• Minimum 2 years of experience in a multimedia, marketing, or content creation role.
• Proven background in producing both digital and print materials from concept to completion.
• Experience in website content management (WordPress or similar CMS).
• Familiarity with coordinating suppliers, printers, influencers, and partner organizations.

Responsibilities:

1. Content & Campaign Execution - Execute daily posting, scheduling, and monitoring across: Instagram, Facebook, TikTok, YouTube Shorts, Google Business, and Email Newsletters

2. Multimedia Design & Production - Capture and edit photo and video content optimized for each platform.

3. Digital Marketing & Website Management - Manage social media posting, content scheduling, and engagement monitoring across all active platforms.

4. Coordination & Project Management - Coordinate with internal business units (Bistro, Retail, B2B, Events) to gather marketing requirements, timelines, and feedback.

5. External Liaison & Partnerships - Liaise professionally with external partners, including:

Printers, production suppliers, and packaging vendors

Influencers, media, and brand collaborators

Freelance photographers, videographers, and designers

6. Competitor Analysis & Market Insights - Conduct monthly competitor scans covering digital, print, and in-store promotions.