Position Digital Marketing Associate, Pasig

Project Duration:

• 3-month initial engagement (reviewed monthly); extension based on performance

Objectives:

• Increase brand visibility and engagement across digital platforms
• Drive brick-and-mortar foot traffic and online interactions through high-quality, strategic content
• Strengthen brand identity and customer loyalty through consistent storytelling
• Support promotions, key events, and location-based branches with targeted media buying

Content Scope:

• Terrys: all business channels including gourmet store, wine cellar, Spanish restaurant, B2B partnerships, and activities/events

Digital Platforms Covered:

• Instagram
• Facebook
• Google Business Profile
• YouTube
• TikTok
• Email Newsletter

Note:

• Content will be adapted and cross-posted where appropriate across all platforms to maximize reach and consistency.

Client Responsibilities:

• Provide access to social media accounts, branding materials, product lists, event schedules, and subjects & locations for photo/video
• Approve monthly content plans and ad budgets
• Supply any necessary proprietary content (e.g., menus, offers, logos, assets from partners & suppliers, branding guidelines)

Scope of Work

1. Content Strategy & Planning

• Develop a monthly content calendar aligned with the brands campaigns, seasons, events, and product features
• Strategic themes include: Events, Product Features, Bistro Food, Terrys Circle (Members Club), Promotions, Behind-the-Scenes/Storytelling, Services
• Ensure content aligns with brand tone, visual identity, and target audience preferences
• Ensure content is cross-posted (e.g., posts on FB, IG can be posted on TikTok, YouTube Shorts, and Google Business) or correlates directly across platforms

2. Content Creation

Monthly Deliverables:

• 12 Unique Short Videos* optimized for Reels, YouTube Shorts, & TikTok (1560 seconds depending on platform)
• 10 High-Quality Photos* (featuring dishes, interiors, people, etc.)
• 13 Posts per day, using the above content and from our Archive
• 23 Stories Daily, adapted from main content
• Curate visual assets (videos/photos), edit, caption, and format for respective platforms
• Maintain visual and narrative consistency across platforms

Photos & videos used in these deliverables must be produced; they will not be supplied.

3. Daily Posting

• Publish content daily across all platforms
• Schedule and monitor posts to optimize reach and engagement

4. Profile & Highlights Management

• Regularly update and organize Instagram Highlights into relevant themes (e.g., Menu, Events, Reviews, BTS)

5. Email Newsletter Creation

• Create bi-weekly newsletters that align with social content and campaigns
• Design, write, and send newsletters using preferred platform
• Encourage click-throughs to social profiles, promotions, or website

6. Media Buying & Paid Promotions

• Plan and execute paid ad campaigns on:
• Instagram
• Facebook
• Boost selected content pieces to increase reach and engagement
• Monitor ad performance and optimize for results (engagement, reach, traffic)