Content Writer, Pasig

• The Content Writer works directly with international clients to produce compelling content, including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation.
• You will function alongside a team of creatives from UI/UX, design, and video, to deliver content for marketing campaigns.

Note: Experience in B2B marketing is preferred, but not mandatory.

• Create high-quality business content for digital marketing campaigns
• Conduct interviews with business leaders to understand their interests and target pain points
• Think strategically to craft compelling messaging in line with campaign objectives
• Independently research business topics and create engaging content
• Think creatively to translate strategy into new content formats across different channels
• Work closely with content specialists and marketers to streamline processes and develop impactful content
• Work with the design team for cross-platform content production
• Analyze campaign data to assist with content strategy