Social Media Manager, Pasig

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Labs cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies from measurement & analytics to content production.

Social Media Manager

Maker Lab is looking for a dynamic individual to join an exciting project weve embarked on with our technology client. Our client's brand is complex and innovative and paving the way for creative avenues to revolutionise the tech industry in unconventional ways. 

As a Social Media Manager, you'll collaborate across departments, devising and implementing compelling social media and influencer campaigns that resonate with our diverse audience. You're a data-driven problem solver, a social media innovator, and a master of performance analysis, ensuring our social platforms drive meaningful connections.

You excel in a collaborative setting, generating cutting-edge ideas based on the latest social media trends, and working closely with creative teams and cross-functional stakeholders.

Role:

• Develop and execute comprehensive social media strategies, in partnership with leadership, that are aligned with business objectives and marketing goals.
• Identify and define key audience segments, creating tailored content strategies to maximise engagement across various social platforms.
• Conduct ongoing analysis of industry trends and competitor activities, using insights to inform strategic social media planning and innovation.
• Coordinate with internal teams (marketing, creative, PR) to support integrated social media campaigns and initiatives.
• Collaborate with external agency partners to ensure exceptional strategy and execution across all social media channels.
• Manage and cultivate relationships with influencers and partners through agency collaboration, to expand campaign reach and engagement.
• Conduct regular reviews of social media performance metrics, generating detailed reports to assess campaign effectiveness and inform future social media strategies.
• Produce monthly social media health analyses, identifying areas for improvement and measuring overall success.
• Oversee agency-led competitive analysis, implementing data-driven optimisations to refine social media efforts.
• Lead post-campaign reviews, in collaboration with agencies, to analyse social media performance and derive actionable insights.