Brand Marketing Manager, Cavite

Responsible in creating strategy brand building initiatives, strengthening brand awareness, ensuring consistency across all channels, and leading a high-performing team to achieve marketing excellence.

Key Responsibilities

Brand Strategic Growth & Management

• Develop and execute strategies to strengthen brand awareness, engagement, and loyalty.
• Ensure consistent brand alignment across all marketing materials and channels (e.g brand ambassadors, livestreamers, etc).
• Build, manage and maintain positive sentiment across online and offline communities that reflect the brand's values and culture.
• Use insights from market research and audience analytics to expand brand reach and relevance.
• Initiate cross-brand collaborations or CSR initiatives that enhance brand equity (e.g Pawssion Project).

Campaign & Product Launch Management

• Plan, develop, and execute integrated brand story aligned with company goals.
• Ensure brand image, tone and identity in all campaign execution.
• Collaborate in creative development, budgeting, and cross-functional coordination for smooth execution.
• Create effective go-to-market strategies that maximize consumer engagement and awareness.
• Evaluate campaign performance using data-driven insights and optimize for future improvements.

Brand Innovation & Trend Integration

• Analyze global beauty and market trends to identify opportunities for innovation in campaigns, products, and communication strategies.
• Collaborate with product development, digital, and creative teams to align innovation and Trend Integration.

Team Leadership and Development

• Lead, mentor, and inspire a team of marketing and brand professionals.
• Foster a collaborative and proactive work culture that encourages innovation and accountability.
• Identify skill gaps and create opportunities for team training and professional development.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
• Proven experience 3-5 years in brand management, marketing strategy, or related roles. Experience in Beauty Industry is a plus.
• Strong leadership skills with experience in team development and stakeholder management.
• Demonstrated success in managing campaigns and product launches.
• Excellent understanding of consumer insights, market research, and brand positioning.
• Strong project management, analytical, and communication skills.
• High level of integrity, professionalism, and accountability in decision-making.
• Results-driven, with a strong sense of ownership.
• Resilient under pressure, adaptable to change, and solution-oriented.
• Collaborative and empathetic leader who values team success as much as individual achievement.
• Proactive, self-motivated, and committed to continuous improvement.