Brand Partnership Lead, Taguig

Job Description:
1. Lead the Business Development Department, responsible for developing strategic partnerships that drive brand exposure and user acquisition in the Philippine market.
2. Establish and maintain partnerships with KOLs/influencers, in-app advertising networks, OOH media owners, and key offline venue resources such as shopping malls, sports arenas, community venues, and local government units (LGUs).
3. Develop and execute integrated brand campaigns, leveraging both online and offline resources to maximize brand exposure, traffic, and conversion.
4. Build and manage partnership channels including influencer marketing, in-app advertising placements, OOH advertising, and large-scale community or venue-based promotional activities.
5. Monitor campaign performance through key metrics such as impressions, engagement, traffic, conversion rate, and CPA, ensuring partnerships deliver measurable business impact.
6. Work closely with marketing, social media, and creative teams to ensure consistent brand communication and effective campaign execution.

Qualifications:
1. 3+ years of experience in business development, brand partnerships, or marketing collaborations.
2. Strong local resource network in the Philippines, with access to at least two of the following resources:
Influencer / KOL network
Venue resources such as malls, sports arenas, or large community event spaces
Barangay or local government (LGU) resources that support community activities
In-app advertising placements or media buying channels
OOH (Out-of-Home) advertising resources such as billboards or transit media
3. Data-driven mindset with the ability to evaluate partnership performance based on exposure, traffic, and conversion metrics.
4. Proven leadership and coordination ability, capable of managing the Business Development department and driving partnership growth.
5. Strong negotiation, communication, and project management skills.
6. Results-oriented and capable of delivering measurable brand exposure and conversion growth.