RichAds Campaign Management, Taguig

Description

RichAds Campaign ManagementResponsibilities

Launch, manage, and scale advertising campaigns primarily through RichAds
Optimize Push Notification, In-Page Push, Popunder, and Direct Click campaigns to achieve user acquisition and revenue targets
Build campaign structures based on:
GEO
Carrier (Globe / Smart)
Device Type
Operating System
Audience Segments
Manage and optimize:
CPC
SmartCPM
CPA bidding models
Continuously monitor campaign performance and implement data-driven optimization strategies
Develop whitelist and blacklist strategies to maximize traffic quality and campaign profitability
Identify and scale winning placements, publishers, zones, and creatives

Traffic Optimization & Scaling

Funnel Tracking & Analytics

Track and optimize the complete funnel:
Click
Registration
First Deposit
Retention
Utilize tracking tools such as:
Voluum
RedTrack
Binom
Generate daily and weekly reports highlighting performance insights and growth opportunities

Mandatory RequirementsRichAds Expertise (Required)

Minimum 3 years of hands-on experience running RichAds campaigns
Proven experience managing:
Push Notifications
In-Page Push
Popunder Traffic
Direct Click Campaigns
Demonstrated ability to independently launch, optimize, and scale profitable campaigns
Strong understanding of:
Zone Optimization
Publisher Analysis
Whitelist / Blacklist Management
Bid Adjustments
Creative Testing Frameworks
Experience handling monthly advertising budgets and scaling campaigns profitably

Preferred Industry Experience

Highlights

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