Social Media Officer, Taguig

1. Social Media Platform Management

Manage and maintain official social media platforms including TikTok, Facebook, Instagram, and other relevant digital channels.

Ensure all published content aligns with the brands tone, identity, and communication guidelines.

Monitor daily platform activities including comments, messages, and audience interactions.

Maintain consistency in brand presence across all social media channels.

2. Short-Form Video Content Management

Conceptualize and develop short-form video content tailored for platforms such as TikTok, Instagram Reels, and Facebook Reels.

Work closely with the creative and video production teams to ensure content aligns with brand identity.

Identify trending sounds, formats, and challenges that can be adapted for brand content.

Ensure consistent production and publishing of engaging short-form videos to strengthen brand visibility.

3. Data Analytics & Performance Monitoring

Track and monitor key social media performance metrics including views, reach, engagement rate, shares, and follower growth.

Analyze short-form video performance to determine which formats and topics resonate best with the audience.

Prepare regular performance reports (weekly or monthly) highlighting content performance and audience insights.

Provide data-driven recommendations to optimize future content and campaigns.

4. Brand Presence & Platform Growth

Develop strategies to strengthen brand presence across TikTok and other social media platforms.

Ensure that brand messaging remains consistent and relevant across all digital touchpoints.

Identify opportunities to increase reach, engagement, and community growth through creative content strategies.

5. Collaborations & Partnerships

Coordinate with influencers, creators, and brand partners for social media collaborations.

Identify creators who align with the brands target audience and campaign goals.

Work with the marketing and partnerships teams to execute collaborative campaigns.

Monitor and evaluate collaboration performance to measure effectiveness and engagement.

6. Campaign Support & Execution

Support marketing campaigns by integrating campaign messaging into social media content.

Align short-form video strategies with ongoing brand campaigns and product launches.

Ensure that campaign-related content is delivered according to the planned timeline.

7. Trend Monitoring & Innovation

Stay updated with the latest social media trends, platform updates, and digital marketing practices.

Continuously explore new creative formats and storytelling approaches to maintain a competitive online presence.

Propose innovative ideas that can strengthen audience engagement and brand awareness.