Brand Planning Associate, Taguig

KEY RESPONSIBILITIES

Brand Research & Strategy

- Conduct research and analysis on the companys brand positioning and product market positioning.

- Assist in formulating brand strategies and comprehensive brand planning proposals.

Integrated Marketing Planning

- Support brand management by helping plan annual, quarterly, and monthly integrated marketing programs based on the companys brand strategy.

- Collaborate with cross-functional teams to ensure consistent brand communication across all channels.

Creative & Promotional Planning

- Develop plans for brand image promotion, including conceptualizing campaign themes, writing creative content, and supporting promotional initiatives.

- Contribute to advertising creative design and assist in execution to ensure high-quality project delivery.

Brand Activities & Media Strategy

- Assist in the planning of brand-related events and promotional activities, including brand ambassadors or endorsers.

- Develop media strategies that effectively enhance brand influence and visibility.

- Support the coordination and execution of brand campaigns to achieve measurable impact.