Advertising Specialist (Mandarin Speaker), Taguig

Job Title: Advertising Specialist (Mandarin Speaker)

Job Summary

We are seeking a highly skilled Advertising Specialist (Mandarin Speaker) to plan, execute,

and optimize digital advertising campaigns. The ideal candidate is a Filipino citizen fluent in

Mandarin (speaking, reading, and writing)with strong experience in performance marketing,

media buying, and campaign optimization, preferably within the iGaming / sportsbook

industry.

Key Responsibilities

 Plan, execute, and manage digital advertising campaigns across platforms such as Google

Ads, Meta Ads, TikTok Ads, and others

 Monitor and optimize campaign performance based on KPIs (ROI, CPA, CTR,

conversions, etc.)

 Conduct A/B testing to improve ad creatives, targeting, and campaign efficiency

 Analyze campaign data and prepare detailed performance reports with insights and

recommendations

 Manage advertising budgets effectively to maximize return on investment

 Develop targeting and retargeting strategies for user acquisition and retention

 Collaborate with creative and marketing teams to develop high-performing ad materials

 Stay updated on platform updates, trends, and competitor strategies

 Coordinate with Mandarin-speaking stakeholders, partners, and teams

 Support campaigns targeting local and international markets, especially Chinese-speaking

audiences

Qualifications

 Filipino citizen

 Fluent in Mandarin (speaking, reading, and writing) and English

 Bachelors degree in Marketing, Advertising, Business, or related field

 510 years of experience in digital advertising or performance marketing

 Strong experience in managing paid media campaigns (Google, Meta, TikTok, etc.)

 Proficient in analytics tools (Google Analytics, tracking pixels, reporting dashboards,

etc.)

 Strong analytical, problem-solving, and decision-making skills

 Experience in iGaming, sportsbook, or sports betting industry is highly preferred

 Ability to work in a fast-paced, performance-driven environmentSalary & Benefits

 Competitive salary package: PHP 120,000 200,000

 Career growth opportunities

 Dynamic and international work environment