Brand Marketing Manager, Taguig

Key Responsibilities

• Develop and execute integrated brand marketing strategies aligned with company goals
• Manage multi-channel marketing campaigns including social media, influencer marketing, paid ads, events, and partnerships
• Maintain and strengthen brand identity, tone, and visual consistency
• Conduct market research, competitor analysis, and customer insight studies
• Collaborate with product, creative, PR, and sales teams to launch campaigns
• Monitor campaign performance and prepare KPI/performance reports
• Manage marketing budgets and optimize ROI
• Build relationships with agencies, media partners, influencers, and sponsors
• Lead community engagement and customer retention initiatives

Qualifications & Requirements

Minimum of 8 years of experience in brand management, marketing, or corporate communications.

Proven experience leading or managing brand departments in large-scale companies.

Demonstrated success in executing high-impact brand campaigns and strategic brand initiatives.

Strong industry network and external resources relevant to marketing, media, and partnerships.

Excellent leadership, strategic thinking, and project management capabilities.

Strong academic background (Bachelors degree required; Masters degree or equivalent is an advantage).