Celebrity & PR Management Specialist, Taguig

Celebrity & PR Management Specialist

Role Overview

We are looking for a Celebrity & PR Management Specialist with strong expertise in talent management, excution, and media relations. The role is responsible for ensuring that celebrity endorsers are strategically utilized while maintaining a positive public perception of the brand.

The ideal candidate should possess strong insights into the entertainment industry and maintain good working relationships with talent agencies and industry partners. This role requires excellent execution ability, the capacity to coordinate across multiple departments, and the ability to ensure that all celebrity usage and appearances adhere to brand and contractual guidelines.

Key responsibilities include

Managing celebrity partnerships, handling media relations, and overseeing execution collaborations involving endorsers. The role will also involve budget management, ensuring costs from celebrity teams (such as styling, glam, and production requirements) are properly controlled and aligned with approved budgets.

Additionally, the candidate will be responsible for developing strategies to fully maximize celebrity deliverables, ensuring that all contracted appearances, content, and brand integrations are effectively utilized to strengthen brand visibility and impact.

Qualifications

Strong background in:

• Mass Communication
• Marketing
• Creative direction or storytelling
• Familiar with Philippines events
• Experience working within brand or campaign environments
• Ability to connect insights into campaign stretegies
• Portfolio demonstrating relevant experience:
• Celebrity handling campaigns, events
• Technical Mastery

Advanced in using the following tools:

• Canva & Powerpoint - to create visual presentations for celebrities and talent agent
• Microsoft Excel
• (Plus) AI tools - Chatgpt & Google Gemini to produce some KV reference

Key Responsibilities

• Celebrity & Talent Management
• Manage relationships with celebrity endorsers, agents, and talent agencies.
• Coordinate celebrity appearances, endorsements, and campaign deliverables.
• Ensure contractual obligations and deliverables are fulfilled.
• Oversee scheduling for events, shoots, media interviews, and brand activities.
• Ensure celebrity guidelines are followed

Campaign & Brand Integration

• Work closely across departments to integrate celebrities into campaigns, TVCs, events and brand activations.
• Develop strategies to maximize the impact of celebrity partnerships.
• Coordinate with production teams for celebrity content creation.

Event & Appearance Management

• Plan and manage celebrity participation in brand events, mall tours, activations, and press engagements.
• Ensure smooth execution of public appearances and media activities.
• Coordinate with event organizers and internal teams.

Reputation & Crisis Management

• Monitor media coverage and public sentiment regarding the brand and endorsers.
• Manage potential reputational risks or PR issues involving celebrities.
• Prepare response strategies and communication plans when necessary.

Performance Tracking & Reporting

• Evaluate the effectiveness of celebrity campaigns and PR activities.
• Track media exposure, audience engagement, and campaign performance.
• Provide insights and recommendations to improve future collaborations.

Typical KPIs

• Media coverage and PR value generated
• Brand visibility from celebrity campaigns & Ad-recall
• Successful execution of celebrity appearances
• Positive public sentiment and reputation management

Reporting Lin

Reporting directly to Celebrity & PR Asst. Manager, the Celebrity & PR Management Specialist translates celebrity partnerships into clear brand strategies and campaign briefs, ensuring alignment with the overall Integrated Marketing Communications (IMC) direction.

The role brings ideas to life by developing strong visual narratives that reflect the brands positioning and ensure the strategic intent is communicated in a compelling and scalable way across multiple platforms. Close coordination across different campaigns and departments is essential to ensure consistency and maximize the impact of celebrity integration.