Philippines

Advertising Partnership Manager, Taguig

Advertising Partnership Manager, Taguig
Description

I. Core Role Positioning

  • Responsible for identifying and developing local APP, website, and offline advertising resources in the Philippine market.
  • Lead advertising partnership negotiations, pricing discussions, resource integration, and long-term relationship management.


II. Key Responsibilities

  • Proactively identify and acquire local traffic resources in the Philippines, including:
  • Popular local APPs
  • Industry-related websites
  • Media platforms
  • Offline advertising channels
  • Handle online and offline business negotiations, including:
  • Advertising price negotiations
  • Placement positioning confirmation
  • Partnership duration discussions
  • Design of CPA / CPM / Fixed placement models
  • Cost-performance comparison across different channels


Additional Responsibilities:

  • Build and maintain a local advertising resource database
  • Monitor campaign performance and optimize acquisition costs
  • Provide regular performance reports, including:
  • Cost per acquisition (CPA)
  • Exposure volume
  • ROI by partnership channel


III. Requirements

  • Strong understanding of the Philippine local market
  • Experience in advertising sales or business development
  • Fluent in English (capable of conducting in-person negotiations)
  • Local network resources preferred
  • APP distribution/channel resources preferred
  • Experience working with KOLs preferred
  • Ability to independently lead or collaborate in business negotiations


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Advertising Partnership Manager has been posted in the Taguig Marketing, Advertising & PR category on Locanto.

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