Digital Marketing Manager, Taguig

Job Description

Job Overview:

The Senior Marketing Assistant/ Digital Marketing/Paid Media will manage and optimize in-house paid advertising campaigns across multiple digital platforms. This role focuses on driving measurable growth, improving monitored metrics, and supporting brand objectives through data-driven media buying. The ideal candidate has strong analytical skills, hands-on ads management experience, and the ability to work independently in a fast-paced environment.

Job Responsibilities:

Paid media execution & optimization

• Run and optimize campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok Ads, and other digital platforms
• Manage daily budgets, bidding strategies, pacing, and delivery
• Set up campaigns including targeting, creatives, audiences, and tracking
• Conduct A/B tests on creatives, audiences, and placements to improve performance

Performance tracking & reporting

• Monitor key metrics such as CTR, CPC, CPM, and CPA
• Generate weekly and monthly reports with insights and recommendations
• Maintain dashboards and documentation of campaign results

Strategy support

• Work closely with the media strategy team to align on goals and direction
• Identify trends, opportunities, and performance gaps
• Propose optimization strategies based on platform behavior and best practices

Cross-team collaboration

• Coordinate with creatives to request, test, and evaluate new assets
• Align with brand/PR teams on campaign messaging and compliance requirements
• Ensure adherence to internal guidelines, regulatory policies, and advertising standards

Industry awareness

• Stay updated on algorithm changes, new ad formats, and competitor activities
• Suggest new platforms or tools that can improve efficiency and performance

Job Qualifications:

• Bachelors degree in marketing, business, communications, or related field
• 13 years experience in digital advertising or performance marketing (Meta/Google experience required)
• Hands-on experience with Meta Ads Manager & Google Ads dashboard
• Strong understanding of digital KPIs and analytics
• Proficient with Microsoft Office and Google Workspace
• Strong analytical and problem-solving skills
• Able to work independently with minimal supervision
• Mandarin proficiency is a plus

Salary And Benefits:

Work hours: Nine (9) hours/day (including regular and special non-working holidays); six (6) days per week; four (4) days off per month

Salary (six (6) months probationary period):

• Probationary (non-mandarin): PHP 60,000
• Regularization (non-mandarin): PHP 80,000

Allowances:

• Food allowance: PHP 3,000 per month

Other benefits:

• 13th month pay
• PHP 1,000 birthday bonus (must be in the company for at least 6 months)
• PHP 2,000 KPI/attendance bonus (must be in the company for at least 6 months)
• SSS, PhilHealth, Pag-IBIG