Trade Marketing, Taguig

a. STRATEGIC PLANNING

• Develop specific category sales plan by Retail Environment (RE) in line with company strategy
• Manage the development of strategies and tactics to unlock category growth opportunities
• Co-develop ABP (Annual Company Business Plan) covering shoppers and key customers of specific categories per RE
• Provide category expertise to Modern Trade team in planning category growth strategy with customer
• Safeguard promotion cost efficiency and ROI for category programs

b. SHOPPER AND RETAIL INSIGHT

• Manage the application of relevant shoppers insights, market data, and customer information in developing merchandising and promotional plans for the category
• Define the category standards in retail excellence (distribution, share of shelf, displays, pricing, promotions, etc.) and monitor field sales performance against these standards
• Development of POS materials to enhance merchandising

c. COMMERCIAL PLANNING

• Actively drive together with the Commercial Team the S&OP process and set standards in collaborative planning, activation, and tracking of category-specific activities such as NPDs and category programs
• Apply revenue management and ROI principles on all levels of category trade spend and resource management
• Ensure at least 6-month price, promotional, and activity programs are in place, aligned with ABP and continuously improved through post-analysis/ROI reviews
• Ensure that Sales teams have the clarity, resources, and tools to execute effectively at specific category and RE level

d. IN-STORE EXECUTION

• Define the strategy for shopper activation covering in-store category and product placement, and lead, develop, and manage MSL and assortment by RE and by key customer
• Establish Picture of Success by RE leveraging shopper and category insight
• Ensure activation, tracking, and corrective action of Active Accounts, MSL, OSA, SOS, and secondary placement in hotspots are in place
• Maintain a rolling 6-month activation grid for MT/GT teams as part of overall 12-month promotional plan
• Responsible for the selection of suppliers for POS materials and manpower based on category need