KOL Specialist, Taguig

Description

Develop and execute content calendars across social media platforms (Facebook, Instagram, TikTok, Viber, Telegram, etc.)
Collaborate with the creative team to produce engaging visual and written content aligned with campaign goals.
Identify, vet, and onboard relevant KOLs, influencers, and content creators for campaigns.
Build and maintain strong relationships with influencers and talent agencies.
Coordinate influencer campaigns - from brief creation to contract negotiation, posting schedules, and performance tracking.
Evaluate KOL content to ensure brand alignment and compliance with client guidelines.
Work closely with the accounts and strategy teams to plan and execute digital campaigns.
Track and measure content and influencer performance using analytics tools.
Prepare post-campaign reports and insights to assess ROI and future improvement areas.
Stay updated with the latest trends in social media, digital marketing, and influencer culture.
Recommend new content formats, viral trends, or collaboration opportunities to strengthen campaign impact.

Qualifications

Bachelors degree in Marketing, Communications, Business, or a related field.
At least 2-3 years of experience in influencer marketing, social media marketing, or digital campaigns.
Strong knowledge of major social media platforms such as Facebook, Instagram, TikTok, Telegram, and Viber.
Experience in working with influencers, KOLs, content creators, or talent agencies.
Strong communication, coordination, and negotiation skills.
Ability to analyze social media performance metrics and campaign results.
Amenable to work onsite in BGC, Taguig City.

Highlights

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