Campaign Content Specialist, Taguig

Job Description:

We are looking for a creative and dynamic Campaign Content Specialist to develop engaging marketing content and campaign messaging for our online gaming / online casino platform. This role will collaborate closely with designers and campaign coordinators to ensure all promotional materials align with the brands creative direction and campaign objectives.

Key Responsibilities:

• Generate and align campaign messaging strategies and overall content plans.
• Work closely with designers and campaign coordinators to ensure campaign assets align with creative briefs and brand guidelines.
• Produce engaging copywriting, short scripts, visual concepts, and basic video or storyboard ideas for marketing campaigns.
• Develop creative content for digital platforms including social media, short-form videos, and promotional campaigns.
• Ensure all campaign content is consistent with brand voice, campaign objectives, and platform requirements.
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Qualifications:

• Bachelors degree in Marketing, Communications, Advertising, Multimedia Arts, or a related field.
• 23 years of experience in content creation, digital marketing, or campaign marketing.
• Strong creative writing and storytelling skills for digital platforms.
• Basic knowledge of visual and video content formats, including short-form videos such as TikTok, Reels, or Shorts.
• Familiar with social media trends, meme culture, and online content styles.
• Ability to execute quickly and manage multiple content projects simultaneously.
• Portfolio submission is highly preferred to showcase writing or content creation samples.
• Experience in digital marketing, entertainment, gaming, or online casino industry is an advantage.