Media Buyer & Optimization Specialist, Taguig

We are looking for a Media Buyer & Optimization Specialist to plan, execute, and optimize paid advertising campaigns across digital platforms. You will focus on acquiring new customers while achieving target ROI and CPA. The ideal candidate is highly analytical, data-driven, and skilled in negotiating with advertising channels to maximize campaign performance.

Channel Ownership & Strategy

Take ownership of assigned channels, managing budget pacing and ensuring quality and efficiency

Define channel strategy per campaign objective, including audience targeting and content strategy

Align ad specs and analytics requirements with internal stakeholders

Media Buying, Reporting & Optimization

Execute paid media campaigns on platforms such as Telegram, Meta, Google, TikTok, YouTube, DSPs, and others

Monitor campaigns daily to meet ROI and CPA targets

Conduct A/B testing on creatives, audiences, and bidding strategies

Manage advertising budgets efficiently and track spend

Prepare structured performance reports with actionable insights

Ensure compliance with internal and external standards

Identify new traffic sources and growth opportunities

Collaboration & Analytics

Work closely with creative and content teams to improve ad performance

Set up tracking and measurement tools (pixels, conversion tracking, analytics dashboards)

Stay up to date on industry trends and platform updates

Minimum 23 years of hands-on experience in media buying or performance marketing

Knowledgeable in ROI and CPA

Skilled in channel/media negotiation and budget management

Experience with analytics and reporting tools (Excel, Google Analytics, Appsflyer, Power BI) (ExcelGoogle AnalyticsAppsflyerPower BI

Proficient with MS Office and data visualization tools

Bachelors degree in Business, Marketing, Digital Marketing, or related field

Analytical, data-driven, and results-oriented mindset

Strong communication skills and fluent in English (written and verbal)