Adobe Target (Software Engineer), Taguig

Responsibilities:

Provide a point of view about the strategy using date optimization and campaign results

Work closely with the Teams involved in a Campaign, such as creative, data, and campaign production team

Translate the Business requirement, into the strategy tactics to the production Team.

Coordinates campaign timelines for the client and manages client expectations throughout delivery.

Collaborates with Campaign Technical Lead to ensure successful campaign execution.

Key participant in weekly, monthly, and quarterly client meetings sharing performance reporting.

Leads, and coaches the campaign management and operations team on-shore and off-shore with shared focus on growth of existing skillset.

Recognizes opportunities for expansion of existing services and/or potential for new services; leverages SMEs (Subject Matter Expert) across the organization to aid in sales opportunities.

Evaluates and streamlines business processes to maximize efficiency and effectiveness as it relates to campaign operations and execution.

Participates in strategic planning meetings with the client and other stakeholders providing feedback and suggestions around marketing automation platform campaigns implementation, and digital marketing best practices adoption.

Manages resource utilization and forecasting demand; prioritizing based on clients business goals.

Manage the project from scoping and requirements stage through deployment for an end-to-end Campaign process.

Escalate issues to management which cannot be resolved at the program/project level.

Ensure resolution of project issues, risks, and/or conflicts and appropriately communicate to stakeholders about status and risks identified and the way to mitigate them.

Take responsibility for end-to-end campaign delivery, ensuring timely delivery of high-quality project deliverables through effective team communications and focus on quality including but not limited to all change requests.

Ensure that the project team follows all quality assurance processes, including periodic reviews and transitions.

Mentor and provide guidance to project resources to continually improve campaign productivity. Drive/evaluate estimates by deliverable and work with teams to optimize and reduce overall estimates.

Proactively assign work and provide instructions, advice and technical/business leadership and guidance to project staff; review work in progress in a timely manner and assess completed work for accuracy, required results and quality.

Qualifications:

Bachelors Degree is required

Experience working with Adobe Marketo Engage including building and/or executing campaigns of varying complexities.

Understanding of leading practices in email marketing.

Knowledge of different metrics available for email campaigns and what each one means.

Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive the desired business outcomes.

Understanding of marketing strategy with strong background in targeting, segmentation, test/control design, and campaign analytics/reporting.

Minimum 3 years experience in a customer-facing environment in the information technology industry or its equivalent coursework.

Data Base creation and maintenance.

Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members

Strong leadership skills and an ability to lead across a team of marketing services and campaign execution professionals.

Comfortable leading a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.

Ability to evaluate concepts and present recommendations to senior leadership.