Social Media Associate, Taguig

We're Hiring: Social Media Specialist

Location: BGC, Taguig

Set-up: Full Onsite (Mon-Fri)

About Us:

FYB Technologies Inc. is an innovative startup software technology company and a trusted partner for technology solutions across various industries. With a primary focus on B2B engagements, we support businesses in sectors like tech, e-commerce, fintech, logistics, gaming, and more.

Our services are centered around two core pillars:

Custom Software Development

We empower businesses to build the systems, platforms, and digital solutions that enable them to innovate and scale. From concept to deployment, we create tailored products that address real-world challenges and drive business growth.

Strategic Technical Staffing

We specialize in connecting highly skilled and vetted professionals with companies seeking top-tier technical expertise. Our talent seamlessly integrates into teams, contributing to the success of projects from day one.

We pride ourselves on serving a diverse and growing client base, helping organizations meet the evolving demands of the digital landscape. At FYB, our mission is clear: to deliver impactful technology solutions while creating meaningful opportunities for exceptional talent.

We are looking for a creative, strategic, and data-savvy Social Media Specialist to join our growing Marketing team. You will play a key role in shaping and managing our brands online presence, driving community engagement, and building our social media footprint across platforms relevant to the all industry and tech industries.

The ideal candidate has a solid background in social media management and is passionate about delivering innovative and engaging content that resonates with diverse digital audiences.

Key Responsibilities:

Social Media Strategy & Planning

Develop and implement strategic, data-driven social media plans aligned with the brands marketing, user acquisition, and retention goals.

Maintain and optimize multi-platform content calendars (Instagram, X/Twitter, TikTok, YouTube, Facebook, LinkedIn, etc), with scheduling tied to product releases, promotions, and market trends.

Content Creation & Management

Produce and curate engaging, high-impact content tailored for the clients audience including promotions, highlights, live event coverage, tutorials, testimonials, and behind-the-scenes footage.

Craft compelling captions and storylines that drive interaction while maintaining brand consistency and tone across all channels.

Content creation, Posting to deliver creative assets optimized for both organic reach and paid performance.

Ensure all content complies with regional and international regulations, including responsible messaging and platform-specific ad and content policies.

Paid Social Media & Meta Ads Traffic

Plan, launch, and manage paid ad campaigns on platforms like Facebook, Instagram, TikTok, X (Twitter), YouTube and LinkedIn and native ad networks to attract new players, re-engage existing ones, and support retention.

Create content tailored for each platform that balances entertainment, clear offers, and brand messaging.

Track campaign performance using tools like Meta Ads Manager, TikTok Ads, Google Ads, and Google Analytics etc. focusing on key metrics like clicks, cost per acquisition, return on ad spend, and conversion rates.

Regularly improve ad results by testing creatives, updating targeting, adjusting budgets, and refreshing content.

Make sure all ads follow advertising rules such as age restrictions, clear bonus terms, responsible messages, and region-specific legal requirements.

Stay updated on ad policy changes across platforms (like Meta and TikTok etc.) to avoid disapprovals and ensure campaigns stay compliant.

handle PPC advertising (both white hat and black hat strategies).

Community Engagement

Build, manage, and grow a vibrant online community through active engagement in comments, DMs, mentions, forums, and real-time conversations.

Monitor sentiment, escalate issues, and foster trust within the client community while upholding brand voice and regulatory standards.

Moderate user-generated content and discussions to maintain a respectful, inclusive, and compliant social environment.

Campaigns, Partnerships & Promotions

Launch and manage influencer partnerships, campaigns, tournaments, giveaways, and co-branded promotions.

Coordinate with affiliates, streamers, and content creators to amplify social reach and community involvement.

Manage cross-channel campaign execution to align with major clients events, and seasonal offers.

Analytics & Optimization

Monitor, report, and analyze social media performance using tools like Meta Business Suite, Hootsuite, Google Analytics etc.

Use data insights to inform creative direction, posting cadence, audience targeting, and platform prioritization.

Conduct A/B testing on content formats, ads, and audience segments to continually improve engagement and acquisition results.

Compliance & Brand Safety

Ensure that all social content (organic and paid) adheres to local and international advertising laws.

Apply age gating, content warnings, and promotional disclaimers where required by law or platform policies.

Proactively monitor for brand risk, user misconduct, or compliance breaches, and escalate as needed to the relevant teams.

Real-Time & Trend-Driven Marketing

React quickly to trends, viral content opportunities, or industry news with timely, relevant content.

Integrate platform trends (memes, reels, sounds, hashtags) responsibly into the content strategy to maintain cultural relevance.

Monitor competitive activity and social innovation across all platforms.

Qualification:

• Bachelors degree in Marketing, Communications, Journalism, or a related field.
• Minimum 35 years of proven experience managing social media channels; experience in wide range sector like tech, e-commerce, fintech, logistics, gaming, and more..
• Proven experience in PPC advertising (both white hat and black hat strategies).
• Proficiency in social media management tools.
• Experience with basic design and video editing tools (Canva, Adobe Creative Suite, CapCut, etc.).
• Strong writing, editing, and storytelling skills tailored for each platform.
• Understanding of social media KPIs, analytics, and performance reporting.
• Deep understanding Linkedin Process and other platforms
• Knowledge of paid social advertising (Facebook Ads, TikTok Ads, Twitter/X promotions etc.) is a plus.
• Ability to work flexible hours, including during major events.
• Highly organized, detail-oriented, data-driven, and creatively motivated.