Marketing Transformation Consultant, Taguig

Responsibilities:

• Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
• Experience working on developing business case for campaign strategies, technology solutions
• Ability to conduct fit gap analysis and map platform capabilities to business requirements
• Collaborate with clients to understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
• Well versed with end-to-end marketing processes and campaign life cycle.
• Identifying marketing process improvement opportunities and make recommendations.
• Monitoring trends, analyzing data, to optimize marketing campaigns.
• Strong people management skills: ability to manage stakeholders (client and internal) and projects.

Qualifications:

• Overall experience of 4+ years in designing / managing marketing campaigns with at least 3+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
• Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
• Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.