Marketing Lead, Taguig

ABOUT THE COMPANY: 

GoGym is a tech-enabled pocket Gym which enables Filipinos to access health and wellness anywhere they go. At GoGym, we aim to provide affordable and accessible gyms to everyone, extending our reach on health and fitness into the online presence through our mobile app.

JOB SUMMARY:

The Marketing Lead will be responsible for planning, creating, optimizing, and analyzing ad campaigns across Meta (Facebook/Instagram), Google Ads, and other digital platforms. Youll be expected to drive measurable results such as lead generation, membership sign-ups, and brand awareness while keeping ad spend efficient.

JOB RESPONSIBILITIES:

1. Plan, set up, and manage ad campaigns across:
2. Social Media Ads (Facebook, Instagram, TikTok, etc.)
3. Google Ads (Search, Display, YouTube, Performance Max)
4. Continuously monitor and optimize campaigns to maximize ROI and conversions.
5. Conduct A/B testing for creatives, targeting, and bidding strategies.
6. Conduct keyword research, audience targeting, and competitor benchmarking.
7. Implement retargeting campaigns to re-engage potential customers.
8. Provide reports and insights on campaign performance with recommendations for improvement.
9. Collaborate with the marketing team for ad content, landing pages, and funnels.
10. Stay updated on advertising trends, algorithms, and best practices.
11. (Preferred) Apply SEO knowledge to improve website visibility and reduce dependency on paid ads.

JOB QUALIFICATIONS:

1. Minimum 12 years of proven experience in managing social media and Google ad campaigns.
2. Strong knowledge of campaign metrics (CTR, CPC, CPA, ROAS, etc.) and how to optimize them.
3. Hands-on experience with Google Analytics, Tag Manager, Meta Business Manager, and other ad tools.
4. Understanding of customer funnels and conversion optimization.
5. Ability to analyze data and translate insights into strategies.
6. Strong communication skills and ability to work in a fast-paced environment.

PREFERRED SKILLLS

1. SEO knowledge and experience
2. Experience with remarketing strategies and lookalike audiences.
3. Creative eye for ad copy, visuals, and customer psychology.
4. Google Ads and Meta Blueprint Certifications (a plus).
5. Background in fitness, lifestyle, or retail industries (a plus).

APPLICATION REQUIREMENTS:

Duration: Full-time

Location: Onsite

How to Apply: 

• Resume or CV
• Portfolio