Digital Marketing Specialist, Taguig

Digital Marketing Specialist

BGC, Taguig | Onsite | Midshift

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Position Overview

Were seeking a detail-oriented and performance-driven Digital Marketing Strategist to support the strategy, planning, execution, and analysis of digital marketing campaigns. This role will work closely with the Senior Manager of Digital Marketing to deliver high-impact, insight-driven initiatives that advance recruitment, referral, and brand awareness goals.

The position will focus on optimizing campaigns across paid search, paid social, SEO, email marketing, and website performancewhile also contributing to audience segmentation, landing page strategy, and campaign tracking. Its an excellent opportunity for someone who enjoys both the creative and analytical sides of digital marketing and is eager to grow into a leadership track.

Key Responsibilities

• Support the execution and optimization of paid campaigns across Google Ads, Meta, LinkedIn, and other platforms
• Assist with keyword research, audience targeting, creative testing, and A/B experiments
• Monitor performance metrics and prepare weekly/monthly reports using tools such as Google Analytics, Jobvite, and similar platforms
• Conduct SEO audits and support content optimization efforts
• Partner with developers and the digital marketing team to improve website UX, page performance, and conversion paths
• Collaborate with social media and community teams to align campaigns and enhance paid social performance
• Help implement email marketing strategies, including campaign setup, list segmentation, and drip automation
• Ensure proper tagging and tracking across platforms using Google Tag Manager and related tools
• Translate performance data into tactical recommendations and contribute to campaign briefs and planning sessions
• Stay updated on digital marketing trends, tools, and best practices

Qualifications

• Minimum 24 years of experience in digital marketing or performance marketing
• Hands-on experience with Google Ads, Google Analytics, Meta Ads Manager, SEO tools (e.g., SEMrush), and campaign reporting
• Familiarity with CRMs, marketing automation tools, and applicant tracking systems (Jobvite experience a plus)
• Bonus: Experience supporting recruitment marketing or nonprofit campaigns
• Bonus: Experience with A/B testing, landing page optimization, and campaign tagging