Strategy and Copywriter, Taguig

Description

Works with Account Managers in interpreting client briefs;
Develops creative ideas and concepts, often in partnership with the Art Director and the Account Manager;
Drafts the Communication Strategy including project story and background;
Presents ideas to colleagues and clients;
Studies the clients' products and services, its target audience and their competitors' activities;
Writes clear, persuasive, original copy;
Provides recommendations of relevant media channels;
Proofreads copy to check spelling and grammar especially Final Artworks;
Amends, revises or redevelops adverts or campaigns in response to feedback from the creative director, account team or clients;
Oversees campaigns through the production stage to final artwork;
Works on several campaigns at once, sometimes under pressure and often on tight deadlines;
Keeps up to date knowledge of popular culture and trends for continuous campaign innovation;
Monitors the effectiveness of advertising campaigns
Creating copy-based content for social channels and other digital materials
Responsible for all copy-based outputs regardless of material's nature and format

Proficient in written communication skill
Proficient in desk research
Presentation skills
Advanced knowledge in written Filipino and English, and both languages' basic principles
Proven track record: A strong portfolio showcasing successful copywriting projects, particularly in areas like advertising, marketing, or branding.
Industry knowledge: Experience in relevant industries or domains can provide a deep understanding of target audiences and their needs.
Agency or in-house experience: Working in an agency or in-house marketing team can offer valuable insights into the collaborative nature of copywriting projects.
Experience with various formats: Proficiency in writing for different formats, such as print, digital, social media, and video scripts.

Highlights

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