Junior Strategist / Copywriter, Taguig

Description

Works with Account Managers in interpreting client briefs;
Develops creative ideas and concepts, often in partnership with the Art Director and the Account Manager;
Drafts the Communication Strategy including project story and background;
Presents ideas to colleagues and clients;
Studies the clients' products and services, its target audience and their competitors' activities;
Writes clear, persuasive, original copy;
Provides recommendations of relevant media channels;
Proofreads copy to check spelling and grammar especially Final Artworks;
Amends, revises or redevelops adverts or campaigns in response to feedback from the creative director, account team or clients;
Oversees campaigns through the production stage to final artwork;
Works on several campaigns at once, sometimes under pressure and often on tight deadlines;
Keeps up to date knowledge of popular culture and trends for continuous campaign innovation;
Monitors the effectiveness of advertising campaigns
Creating copy-based content for social channels and other digital materials
Responsible for all copy-based outputs regardless of material's nature and format

Highlights

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