Full-time Marketing Manager - BPO, Laguna

Job Overview:

• We are seeking a dynamic, creative, and results-driven Marketing Manager to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies to promote our services, increase brand awareness, and drive business growth. As a key member of the marketing department, the Marketing Manager will manage multiple marketing channels and collaborate with internal teams to ensure the successful execution of campaigns.

Key Responsibilities:

Marketing Strategy & Planning:

• Develop and implement comprehensive marketing strategies aligned with business goals and objectives.
• Identify target markets and develop segmentation strategies to attract new customers.
• Conduct market research and competitive analysis to understand market trends, customer preferences, and industry developments.

2. Campaign Management:

• Plan, execute, and manage multi-channel marketing campaigns across digital, social media, and other relevant platforms.
• Set and monitor KPIs for marketing campaigns to ensure they meet goals and deliver ROI.
• Coordinate with design, content, and sales teams to create compelling and effective marketing materials.

3. Content Creation & Distribution:

• Lead content creation, newsletters, and social media content.
• Manage social media accounts, ensuring engagement with followers and tracking performance metrics.
• Collaborate with the creative team to develop engaging visuals and video content.
• Creating and designing banners in various sizes for advertising on various platforms.

4. Digital Marketing & Social Media:

• Develop and manage digital marketing strategies, including SEO, SEM, email marketing, and paid media campaigns (Google Ads, Facebook, LinkedIn, etc.).
• Track digital metrics and analyze performance to optimize marketing efforts.
• Stay up to date with trends in digital marketing and apply new tactics to achieve goals.

5. Budget Management:

• Develop and manage the marketing budget, ensuring funds are allocated efficiently across campaigns.
• Track expenses and ensure all campaigns and projects stay within budget.

6. Reporting & Analysis:

• Measure and report on the performance of all marketing campaigns, providing insights and recommendations for improvement.
• Prepare regular reports for upper management, highlighting the success of campaigns and overall marketing performance.