Trade Marketing Specialist, San Juan

About the Role:

• We are seeking a highly motivated and detail-oriented Trade Marketing Specialist to join our dynamic team. This role is pivotal in enhancing brand visibility and driving marketing strategies for wholesalers, retailers, and distributors. The ideal candidate will have a strong background in digital trade marketing and possess excellent project management skills.
• Key Responsibilities:
• Budget Management:
• Actively manage the marketing budget, ensuring optimal allocation and usage.
• Event Coordination:
• Lead the planning and execution of retail marketing events.
• Collaborate with retail buyers and internal teams to align events with strategic goals.
• Marketing Materials:
• Develop and distribute updated promotional materials in collaboration with account managers and retail partners.
• Collaboration:
• Coordinate with graphic designers, print providers, influencers, and other agencies to produce high-quality deliverables.
• Business Proposals:
• Create comprehensive proposals, including cost estimates and mockups, tailored to client needs.
• Event Execution:
• Oversee event dcor and retail planogram setups, ensuring impactful brand representation.
• Promotions and Analysis:
• Design and implement supermarket promotions with innovative strategies.
• Analyze campaign results to provide actionable insights.
• Digital and Online Activities:
• Manage social media, respond to customer inquiries, and ensure timely updates on online platforms.
• Market Research:
• Monitor competitors, gather consumer behavior data, and evaluate new products and services.
• Training and Presentations:
• Conduct product training for clients and staff.
• Present the product line to potential and existing customers effectively.
• Event Oversight:
• Supervise marketing support for client events such as store openings and anniversaries.