Marketing Manager, Las Pinas

DIGITAL MARKETING MANAGER

• Develop and execute comprehensive marketing strategies to increase brand awareness, customer engagement, and revenue growth.
• Plan, manage, and oversee marketing campaigns across digital, social media, content, email, and offline channels.
• Conduct market research and analyze consumer behavior, industry trends, and competitor activities.
• Manage the marketing budget, ensuring cost-effective use of resources and strong ROI.
• Lead, mentor, and coordinate the marketing team and external agencies or vendors.
• Monitor and analyze key performance metrics (CTR, CPL, ROAS, conversions) and optimize campaigns accordingly
• Collaborate with sales, product, and leadership teams to align marketing initiatives with business objectives.
• Collaborate closely with sales leaders to align digital marketing activities with revenue objectives and pipeline growth
• Monitor, analyze, and report on campaign performance using KPIs and analytics tools.
• Manage, coach, and develop the digital marketing team to improve execution quality, creativity, and results
• Oversee brand positioning, messaging, and consistency across all marketing materials.
• Manage content strategy, including promotional materials, presentations, and marketing communications.
•  Set lead generation and conversion targets, ensuring performance meets defined KPIs
• Lead, plan, and execute digital marketing campaigns across social media, paid advertising, SEO, and SEM
• Identify new growth opportunities and recommend innovative marketing approaches.
• Optimize the full digital funnel to improve conversion rates from traffic leads sales
• Manage lead nurturing strategies (email, SMS, retargeting) in coordination with CRM and sales teams

• Strong strategic thinking and project management skills
• Excellent communication, presentation, and leadership abilities
• Proficiency in digital marketing tools, analytics, and CRM platforms
• Ability to analyze data and translate insights into actionable strategies
• Creative mindset with strong attention to detail
• Strong organizational and time-management skills