Retail Media Head, Paranaque

JOB SUMMARY

The Head of Retail Media will build, lead, and scale Landers Retail Media business - a new revenue-generating vertical that enables both 1P suppliers and 3P marketplace sellers to advertise directly to Landers 1.8M+ member base through personalized, data-driven channels.

This role carries full P&L responsibility for the Retail Media unit, driving both top-line revenue growth and profitability. The Head of Retail Media will define the business model, lead commercial adoption, oversee campaign execution, and ensure strong measurement and attribution through advanced data tools such as Mixpanel.

S/he will operate as a business unit leader, collaborating across suppliers, marketplace sellers, commercial, data, tech, and marketing teams to establish Retail Media as a core pillar of Landers digital and commercial strategy.

JOB RESPONSIBILITIES

Business Unit Leadership & P&L Management

• Own full P&L responsibility for the Retail Media vertical.
• Define and deliver annual revenue and profitability targets.
• Develop scalable pricing models, commercial terms, and sales strategies.
• Report performance to senior management, providing insights and forecasts.

Retail Media Strategy & Development

• Define the overall strategy, roadmap, and KPIs for the Retail Media business.
• Build the value proposition for suppliers and marketplace sellers.
• Align the process and mechanics around pricing and bidding across advertisers.
• Identify and implement new ad formats and targeting opportunities.

Supplier & Seller Engagement

• Pitch and onboard 1P suppliers and 3P sellers into Retail Media solutions.
• Work closely with suppliers to design campaigns tailored to their goals.
• Serve as the main point of contact for Retail Media clients.

Campaign Management & Optimization

• Oversee execution of campaigns across channels (online banners, push notifications, SMS, email, etc.).
• Ensure campaigns are delivered on time, within budget, and targeted effectively.
• Collaborate with marketing and data teams to track and ensure performance attribution, driving ROI-focused optimization.

Cross-Functional Leadership

• Align with technical teams to develop and maintain ad placement and targeting tools.
• Work with data teams to implement proper tracking and ensure accurate attribution reporting.
• Partner with marketing to integrate Retail Media into broader customer engagement initiatives.

Performance Measurement

• Define metrics for success (ROAS, ROI, attributed sales, etc.).
• Regularly report performance to management and suppliers.
• Continuously improve campaign strategies based on insights.

JOB QUALIFICATIONS

Education:

• College Graduate in Marketing, Business, Communications, or related field.
• Advanced studies in Digital Marketing, Media, or Data Analytics is a plus.

Experience:

• At least 57 years of experience in digital media, retail media, or performance marketing.
• Proven track record in campaign management, ad tech, or e-commerce advertising.
• Experience working cross-functionally with commercial, marketing, data, and tech teams.
• Strong background in client-facing roles, ideally managing large brands or advertisers.

Skills:

• Deep understanding of digital advertising, targeting, and tracking technologies.
• Strong analytical skills with experience in tools like Mixpanel, GA4, or equivalent.
• Excellent oral and written communication skills.
• Ability to translate technical concepts into clear business value for suppliers and sellers.
• Strategic thinking combined with hands-on execution capability.
• Strong leadership and interpersonal skills to influence multiple stakeholders.

About Us:

SnapMart is the Philippines fastest growing and leading online grocery platform, offering end-to-end eCommerce tailored solutions for its partners to provide our customers with an unparalleled selection of fresh food, household essentials delivered to your door in the 2h delivery window of your choice.

We are looking for superstars to join now our customer-employee-technology and data-driven family!