Brand Manager, Las Pinas

Brand Strategy & Positioning

Develop annual brand marketing strategy aligned with company sales objectives

Define target market segmentation and consumer positioning

Ensure consistent brand messaging across all touchpoints

Conduct competitor benchmarking and market trend analysis

Product Marketing & Launches

Lead go-to-market strategy for new appliance and electronics products

Develop product value propositions and pricing strategy

Coordinate with product, sales, and supply chain teams for launch readiness

Prepare sales kits, product training materials, and dealer support tools

Campaign Management

Plan and execute ATL / BTL campaigns (TV, radio, print, digital, retail)

Manage digital marketing initiatives (social media, e-commerce platforms, SEO/SEM)

Oversee creative development and agency coordination

Monitor campaign ROI and optimize performance

Trade & Retail Marketing

Develop in-store branding and promotional programs

Support distributor and dealer marketing initiatives

Manage merchandising guidelines and POS materials

Coordinate seasonal promotions and sales activations

Budget & Performance Management

Manage annual marketing budget

Track KPIs: brand awareness, market share, sales growth, campaign ROI

Analyze sales performance and recommend strategic adjustments