Marketing Manager, Paranaque

The Marketing Manager is responsible for developing and executing marketing strategies to strengthen brand presence, drive store traffic, and increase sales across retail and digital channels. This role requires a strong understanding of the Philippine fashion retail market, consumer behavior, and both online and offline marketing initiatives.

• Develop and implement integrated marketing plans aligned with business and sales objectives.
• Ensure consistent brand positioning across all marketing channels and touchpoints.
• Manage seasonal campaigns, product launches, and promotional activities.

• Plan and execute in-store marketing, visual promotions, and mall-based activations.
• Coordinate with mall marketing teams and retail operations for campaigns and events.
• Support store openings, sales events, and promotional rollouts.

• Oversee digital marketing efforts including social media, paid ads, email marketing, and website campaigns.
• Monitor digital performance metrics and optimize campaigns for traffic and conversion.
• Work with creative and content teams to produce engaging fashion-focused content.

• Manage the marketing budget and ensure cost-effective campaign execution.
• Track, analyze, and report on campaign performance, ROI, and market trends.
• Conduct competitor and market analysis to identify growth opportunities.

• Collaborate closely with sales, merchandising, and operations teams to align marketing initiatives with store needs.
• Work with external agencies, suppliers, and partners as required.

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• At least 46 years of experience in marketing, preferably within fashion retail, apparel, or lifestyle brands.
• Strong understanding of retail marketing, trade marketing, and digital marketing strategies.
• Experience managing social media platforms, digital advertising, and marketing analytics.
• Excellent communication, presentation, and project management skills
• Creative mindset with strong analytical and problem-solving abilities.
• Proficient in Microsoft Office (Excel, PowerPoint) and marketing tools/platforms.
• Ability to thrive in a fast-paced fashion retail environment.
• Willing to work on-site in Paraaque and attend mall or store-related activities as needed.