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Brand Marketing Manager, Paranaque

Brand Marketing Manager, Paranaque
Description
Brand Strategy & Positioning
  • Develop and execute brand strategies to drive awareness, loyalty, and market share
  • Define brand voice, identity, and messaging across all consumer touchpoints
  • Manage the overall brand calendar, aligning campaigns with business goals
Brand Activation
  • Conceptualize and lead brand activation initiatives (on-ground events, product launches, in-store promotions, digital activations)
  • Collaborate with agencies and vendors to bring activations to life from planning to post-event evaluation
  • Ensure brand consistency and high-quality consumer experiences across all activations
Campaign Development
  • Lead end-to-end execution of integrated marketing campaigns
  • Work closely with digital, creative, and PR teams to ensure cohesive brand representation
  • Monitor campaign effectiveness using KPIs and ROI analysis
Consumer Insight & Market Research
  • Use market research and trend data to guide brand development and activation strategies
  • Analyze consumer behavior and competitor activities to inform campaigns and product positioning
Collaboration & Stakeholder Management
  • Work cross-functionally with Sales, Trade Marketing, Product Development, and Retail teams
  • Liaise with external partners including creative agencies, media planners, and event organizers
  • Present brand plans, activation recaps, and performance reports to senior management


Highlights
  • Company name
    Future Trade Intl. Inc.
  • Job position
    Brand Marketing Manager
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