Marketing Specialist, Paranaque

1. The Marketing Specialist (Promotions & Bonuses) will be responsible for creating, managing, and analyzing promotional campaigns and bonus offers to attract new players and retain existing ones. This role involves market research, campaign strategy, compliance monitoring, and performance analysis to ensure MEGABETs promotions align with business objectives and industry trends.

2. Promotions & Bonus Development

• Create and execute innovative promotions & bonuses tailored to PH target audience.
• Ensure all promotions are market-driven, competitive, and align with industry trends.
• Develop seasonal and special event campaigns that drive player engagement.
• Maintain a clear two-month promotional cycle to meet PAGCOR submission deadlines.
• Work closely with the Retention Team to ensure sustainable player engagement strategies.

3. Market Research & Competitive Analysis

• Conduct market research to identify industry trends and customer preferences.
• Monitor competitor promotions and recommend adjustments to keep MEGABET competitive.
• Analyze player behavioral data to optimize promotional strategies for maximum impact.

4. Performance Analysis & Business Growth

• Track, measure, and analyze the effectiveness of promotions and bonuses.
• Provide detailed reports on key performance indicators (KPIs), including:
• Player participation rates
• Conversion and retention rates
• ROI of promotions & bonuses
• Impact on overall revenue growth

       Adjust strategies based on performance insights to ensure continuous improvement.

 5. Compliance & Execution

• Ensure all promotions adhere to PAGCOR regulations and internal policies.
• Collaborate with design, content, and tech teams for smooth execution of campaigns.
• Maintain a structured promotional calendar for seamless campaign rollouts.