Social Media Content Strategist, Manila

We're hiring a Social Media Content Strategist to lead the creative vision, ideation, and strategic direction behind our short-form content engine across Instagram Reels, TikTok, and YouTube Shorts. This is the senior creative role on the social team. You are the person who has the ideas - who watches a long-form episode and immediately knows which fifteen seconds will stop a scroll, who sees a cultural moment and already has three concepts ready before anyone asks.

You will be working directly with a creator who has over 4 million followers across platforms, with Instagram as the primary channel. Our content operation is structured like a studio with batch production, performance metrics, and AI-native systems. You own the creative engine - the ideas, the concepts, the narrative direction, and the quality standard. You manage the Content Producer who handles daily execution, publishing, and platform operations. Together you run a system that produces high-volume, high-quality content every day.

This is a full-time remote position. We are looking for a senior creative operator who generates ideas naturally, understands modern platform dynamics at a deep level, actively integrates AI into workflows, and holds every piece of content to an elite standard. A genuine interest in health, beauty, and strong visual aesthetics is essential - this is the world we operate in, and you need to live and breathe it.

Responsibilities

• Generate and develop original content ideas, concepts, and creative angles on a continuous basis. You are the primary source of what we make and why.
• Identify high-retention moments within long-form content and develop them into short-form concepts with clear hooks, narrative arcs, and platform-specific angles.
• Develop creative briefs and direction for each content cycle, giving the Content Producer and editors clear guidance on what to build and how it should feel.
• Lead trend research and cultural awareness across TikTok, Instagram Reels, and YouTube Shorts, spotting opportunities early and translating them into on-brand concepts.
• Translate brand strategy into high-performing content concepts, story structures, and creative playbooks that guide all short-form output.
• Define and evolve the brand's visual and tonal identity across platforms, maintaining a cohesive and premium creative standard.
• Direct and approve content through production and post-production, ensuring quality, creative alignment, and platform-ready formatting before anything publishes.
• Manage the Content Producer by setting priorities, providing creative direction, reviewing output, and ensuring disciplined execution of the publishing calendar.
• Analyze performance data at a strategic level, identifying what is working, why it is working, and how to double down or pivot.
• Build and optimize repeatable creative systems, including AI-driven workflows that streamline ideation, editing, and production.
• Partner with the production team to ensure social-first thinking is embedded in long-form content capture and planning.