Digital Marketing Specialist, San Juan

Description

Develop and implement social media strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and emerging channels to align with business goals.
Create, curate, and publish engaging content (e.g., photos, videos, GIFs, blog posts, infographics) that reflects our brand voice.
Manage social media calendar and coordinate with content, marketing, and product teams to ensure timely posting.
Engage with the community by monitoring and responding to comments, questions, and messages across platforms.
Analyze social media performance through key metrics, providing insights and actionable recommendations to optimize strategy.
Conduct competitor analysis and stay updated on industry trends to ensure were at the forefront of social media practices.
Collaborate with influencers and partner brands on joint campaigns to enhance reach and engagement.
Oversee paid social media campaigns, optimizing for maximum ROI and alignment with overarching marketing goals.

Highlights

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