Marketing Executive, Quezon City

comprehensive job description for a marketing professional who manages Facebook, Marketplace, Shopee, and TikTok and make content creator:

Job Title: Social Media and E-Commerce Marketing Specialist

Job Summary: We are looking for a dynamic and creative MarketingSpecialist to manage and grow our presence on social media platforms (Facebook, TikTok), e-commerce marketplaces (Shopee), and other digital channels. This role requires expertise in social media management, content creation, online sales, and customer engagement to drive brand awareness and salesgrowth.

Key Responsibilities:

Social Media Management:Create, schedule, and publish engaging content on our Facebook page and TikTok account to increase follower engagement and brand visibility.Monitor and respond to comments, messages, and user interactions to maintain an active and positive community presence.Track and analyze social media performance metrics and adjust strategies as needed for optimal results.Marketplace and E-Commerce Management:Oversee our Shopee store by managing product listings, updating prices, handling promotions, and ensuring accurate product descriptions and images.Implement strategies to optimize product visibility and sales on the Shopee platform.Analyze sales data and customer behavior on Shopee to inform future marketing and sales strategies.Content Creation:Develop creative and high-quality content tailored for different platforms (e.g., images, videos, and text posts).Collaborate with the design team and/or content creators to produce visually appealing and on-brand assets.Campaign Planning and Execution:Plan, execute, and monitor social media and marketplace campaigns to promote products, events, or special offers.Coordinate influencer partnerships and campaigns that align with the brands goals.Analytics and Reporting:Track and report on key performance indicators (KPIs) to evaluate the success of social media and e-commerce initiatives.Use insights to recommend and implement improvements for engagement and sales growth.Cross-Functional Collaboration:Work closely with other departments such as sales, customer service, and design to ensure a unified marketing approach.Contribute to brainstorming sessions for marketing strategies and campaign ideas.