Trade Marketing Officer, San Juan

     Budget Management:

     Actively participate in the management of the marketing budget, ensuring effective allocation 

     Event Coordination:

     Lead the coordination efforts to secure the marketing calendar of events with retailers.

     Proactively engage with retail buyers and the marketing department to align upcoming events/projects with the companys strategic objectives.

     Marketing Materials:

     Spearhead the creation and publication of up-to-date promotional materials, collaborating closely with account managers and retail clients.

     Collaboration:

     Facilitate seamless collaborationwith graphic artists, print providers, corporate giveaway providers, photographer/videographer, bloggers/influencers, and other agencies.

     Business Proposals:

     Take the lead in creating comprehensive business proposals, including project costing and mockup designs, ensuring alignment with the needs and expectations of clients or buyers.

     Event Execution:

     Play a key role in the meticulous execution of dcor for events and retail planograms, ensuring a visually compelling representation of the brand.

     Promotions and Proposals:

     Lead implementation of marketing promos in supermarkets, developing innovative mechanics and compelling proposals to drive engagement.

     Analysis:

     Conduct in-depth analysis of sampling report results, online ad campaigns, and projects/events, providing valuable insights for continuous improvement.

     Catalog Management:

     Take ownership of updating the companys product catalog/kit for account managers, ensuring accuracy and relevance to market trends.

     Online Activities:

     Manage day-to-day online activities, including customer inquiries, complaints, feedback, and the regular update of information on social media ads and the company website.

     Market Research:

     Oversee external vendors, competitors, and the introduction of new products, services, and promos. Gather data on consumer research and behavior to inform strategic decision-making.

     Training and Orientation:

     Lead the coordination and execution of yearly product orientation sessions for clients, samplers, merchandisers, and existing retail establishments and their staff.

     Client Presentations:

     Take an active role in ideation and the presentation of the product line to potential customers and existing distributors, ensuring a compelling and persuasive delivery.

      Event Oversight:

      Provide oversight for marketing events/support for clients, including quarterly store openings, anniversaries, and membership events, ensuring seamless execution and maximum impact.