Brand Segment Head, Mandaluyong

Qualifications:

• Graduate of Marketing, Business Administration, Communications/ Comm Tech, Management or any related degree.
• At least 7 years of solid experience in related fields/ industry; beauty, personal care and/or FMCG is a plus.
• With strong experience in brand planning and program execution; deep understanding of research, advertising media processes & market intelligence. Pharma/ personal care or FMCG manufacturing knowledge is a plus.

Responsibilities:

• Oversees a select portfolio of brands, crafting and executing brand strategies to drive top and bottom-line growth.
• Strategic brand leadership -
•  Develop, refine & implement comprehensive brand strategies for the assigned brand segment to ensure growth and market competitiveness as well as future-readiness with product offering that will meet market existing and future demand.
• Portfolio management -
• Oversee performance of brands within the segment, identifying opportunities for expansion and optimization.
• Market insight & analysis -
• Conduct thorough market analysis, staying attuned with industry trends, and consumer motivation to guide brand decisions; continuously monitor and analyze effectiveness of brand strategies and marketing campaigns.
• Financial management -
•  Oversee financial performance of the segment, including budgeting, forecasting and ensuring alignment with top and bottom-line targets.
• Cross-functional collaboration -
• Collaborate effectively with various cross-functional teams from internal enablers to external partners to ensure brand strategies are executed seamlessly.
• Team leadership -
• Lead, mentor and inspire a team of marketing professionals fostering professional growth & development.