Sr. Media Strategist, Quezon City

Strong expertise in digital marketing, media buying, and performance advertising across multiple digital platforms and channels.

Highly proficient in Social Media Advertising Tools including TikTok Ads, Meta Business Suite, Facebook Ads Manager, and other online advertising platforms.

Experienced in managing and optimizing Google Ads campaigns to drive brand awareness, lead generation, customer engagement, and campaign performance.

Skilled in Programmatic Advertising Platforms and Demand-Side Platforms (DSPs) for automated media buying, audience targeting, and performance optimization.

Proficient in Google Analytics and various Data and Insights Platforms for campaign tracking, audience analysis, performance reporting, and strategic decision-making.

Strong analytical and problem-solving abilities with the capability to interpret complex marketing data and translate insights into actionable strategies.

Excellent communication and presentation skills with the ability to explain complex concepts, campaign strategies, and data insights in a clear and simplified manner.

Demonstrates confidence and professionalism in collaborating with both internal teams and external partners to achieve campaign and business objectives.

Strong relationship-building and teamwork skills with the ability to work effectively in collaborative and fast-paced environments.

Highly organized and capable of managing multiple campaigns, priorities, and deadlines while maintaining quality and performance standards.

Adaptable and flexible in both onsite and remote work environments with the ability to maintain productivity and strong team coordination.

Knowledgeable in current digital marketing trends, audience behavior, campaign optimization techniques, and performance-driven advertising strategies.

Develop, execute, and optimize digital advertising campaigns across social media, Google Ads, and programmatic advertising platforms.

Manage and monitor campaigns using TikTok Ads, Meta Business Suite, DSPs, and other digital marketing tools to maximize performance and ROI.

Analyze campaign performance data through Google Analytics and other insights platforms to identify trends, opportunities, and areas for improvement.

Prepare reports, insights, and recommendations to support strategic marketing decisions and business growth objectives.

Collaborate with internal teams, creative departments, and external partners to ensure successful campaign execution and alignment with business goals.

Communicate campaign strategies, data insights, and marketing concepts clearly and effectively to clients, stakeholders, and team members.

Simplify complex advertising data and technical information into understandable and actionable recommendations.

Conduct audience analysis, market research, and competitor monitoring to support campaign planning and optimization.

Manage campaign timelines, deliverables, budgets, and multiple projects while ensuring operational efficiency and quality standards.

Stay updated with digital marketing innovations, platform updates, and industry best practices to continuously improve campaign performance.