Marketing Specialist, Quezon City

Job Summary

A Creative Marketing Specialist (E-commerce) is responsible for designing and executing marketing campaigns that drive online sales, enhance brand visibility, and engage digital audiences. This role blends creativity, marketing strategy, and e-commerce know-how to maximize conversions across online platforms.

 Key Responsibilities

E-commerce Campaigns

• Plan and execute promotional campaigns for online shops (Shopee, Lazada, TikTok Shop, Shopify, or company website)
• Create visually engaging product listings, banners, and promotional graphics
• Develop strategies for sales events (e.g., 4.4, 11.11, 12.12 campaigns) to boost traffic and conversions

Creative Content Development

• Produce social media content, including graphics, short videos, reels, and ads
• Write compelling product descriptions, marketing copy, and ad captions
• Ensure all content aligns with brand guidelines and campaign objectives

Digital Marketing & Analytics

• Run and monitor paid campaigns (Google Ads, Meta Ads, TikTok Ads)
• Track KPIs such as CTR, conversions, ROAS, and engagement
• Use insights to optimize campaigns and content performance

Social media & Community

• Manage content calendars and post scheduling
• Engage with followers, respond to inquiries, and monitor trends
• Collaborate with influencers or brand ambassadors for product promotion

Collaboration & Brand Management

• Coordinate with product, design, and operations teams for accurate content
• Maintain brand consistency across all digital channels and marketplaces
• Research competitors, trends, and best practices to innovate campaigns

Skills & Qualifications

• Bachelors degree in Marketing, Communications, Multimedia Arts, or related field
• Strong creative, copywriting, and visual design skills
• Familiarity with e-commerce platforms (Shopee, Lazada, Shopify, TikTok Shop)
• Experience with social media and digital advertising (Meta Ads, Google Ads, TikTok Ads)
• Proficiency in Canva, Adobe Photoshop, Illustrator, or video editing tools
• Analytical mindset and ability to track metrics to improve campaigns
• Organized, proactive, and able to manage multiple campaigns simultaneously