Market Planning Specialist, Quezon City

Are you a talented individual ready to join an awesome team in the Automotive industry?

The EXCLUSIVE distributor of Foton trucks, Chery, Lynk & Co, Baic Auto and Radar EV Pick-up here in the Philippines needs a Market Planning Specialist (Supervisor)!

Below are the responsibilities of a MARKET PLANNING SPECIALIST (SUPERVISOR):

• Responsible for enhancing industry understanding and analyzing the current automotive market to support strategic decision-making.
• Conducting both qualitative and quantitative research, monitoring competitor activities, and providing actionable Insights to strengthen the brand's market positioning.
• This position ensures that all market data, competitive intelligence, and consumer insights are effectively translated into strategies for sales growth, product development, and brand competitiveness.

Market & Industry Analysis

• Conduct ongoing monitoring of industry trends, regulatory developments, and economic factors affecting the automotive sector.
• Perform qualitative and quantitative research to assess consumer behavior, market shifts. and emerging opportunities.
• Prepare detailed market forecasts and scenario analyses to guide strategic planning.

Monthly Market/Competitor Analysis Reports

• Attend and participate in Monthly CAMPI (MARCOM) meetings to gather official industry sales and market share data.
• Track and analyze competitor product launches, pricing adjustments, promotional activities, and dealer strategies.
• Develop Industry Sales Reports to measure brand performance against competitors.
• Conduct mystery shopping to evaluate competitor sales processes, service levels, and showroom experiences.

Market Research Initiatives

• Lead special research projects in support of OEM (Original Equipment Manufacturer) directives.
• Administer Dealer Brand/Model Surveys in coordination with Dealer Development Dept. and Sales & Distribution Dept. to assess brand competitiveness and dealer satisfaction.
• Conduct Early Buyer/Rejecter Studies to identify purchase motivators and reasons for lost sales, providing recommendations to improve conversion rates.

Strategic Decision Support

• Provide market insights to support product planning for new models, variant introductions, and pricing strategies.
• Work with marketing teams to optimize targeting, messaging, and campaign performance measurement.
• Assist sales teams with market penetration strategies, territory prioritization, and dealer performance Improvement.
• Support after-sales with insights on customer satisfaction and retention.

To be successful in this role you must be

• A college graduate with a 4-year degree in Marketing, Business Administration, Economics, or related field.
• At least 2-3 years of experience in market research, data analysis, or strategic planning (automotive industry preferred)
• Strong analytical skills with proficiency in Excel, PowerPoint, and data visualization tools.
• Excellent communication skills for preparing and presenting reports to management.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Knowledge of the automotive industry, market trends, and consumer behavior is a strong advantage.
• Analytical Thinking - Able to interpret complex market data into actionable insights.
• Strategic Mindset - Anticipates market changes and recommends proactive actions.
• Collaboration - Works effectively with cross-functional teams.
• Attention to Detail - Ensures accuracy in reporting and data interpretation.
• Business Acumen - Understands market drivers and competitive dynamics.

Working pattern and location:

Join Date: March 2026

Employment Type: Full-time Employee

Work Location: On-site

Working Hours: 45 hours, 5 days per week (7:30 AM to 5:30 PM)

Workdays: Monday - Friday

Location: 728 A. Bonifacio Ave., Balintawak, Quezon City, Philippines.