Marketing Manager, Quezon City

This role involves creating and implementing innovative marketing strategies to increase brand awareness and drive sales in the food and beverage industry. They collaborate with cross-functional teams to develop campaigns, analyze market trends, and engage with consumers through various media channels.

Job Responsibilities:

• Creating comprehensive marketing plans that align with company goals, identifying target audiences, and determining the best channels to reach them.
• Overseeing the end-to-end execution of product launches and promotions - from the initial "big idea" to final delivery.
• Ensuring that every piece of communication - ads, blogs, videos, and social posts - maintains a consistent brand voice and visual identity.
• Allocating funds across different projects and ensuring the department hits its KPIs without overspending.
• Staying ahead of industry trends and keeping a close eye on what competitors are doing to identify new opportunities.
• Using tools like Google Analytics to track ROI and adjusting strategies based on what the data says is working.