Digital Marketing Specialist, Quezon City

1. Social Media Management (TikTok-Centered)

Managing TikTok business accounts (posting, scheduling, engagement)

Understanding TikTok algorithm basics (reach, watch time, trends)

Trend monitoring and fast content execution

Community management (replying to comments, DMs)

Hashtag and caption optimization

2. Content Creation & Production

Short-form video ideation and scripting

Filming using mobile-first best practices

Basic video editing (CapCut, TikTok Editor, Canva)

Use of trending sounds, effects, and transitions

Storytelling for product, lifestyle, and promo content

3. Creative & Visual Skills

Strong sense of visual hierarchy and branding

Knowledge of brand tone, voice, and style

Ability to adapt content to different campaigns (promo, awareness, engagement)

Creating thumbnails and text overlays that improve watch time

4. Analytics & Performance Tracking

Reading TikTok analytics (views, CTR, engagement rate)

Identifying top-performing content and patterns

Basic reporting (weekly/monthly insights)

A/B testing content formats (hooks, length, captions)

5. Campaign & Promo Support

Supporting product launches and sales campaigns

Coordinating content with e-commerce promos (e.g., payday sale, 7.7, 8.8)

Working with influencers or UGC-style content

Aligning TikTok content with Facebook, Instagram Reels, and Shopee/Lazada needs6. Copywriting & Communication

Writing short, engaging captions and CTAs

Adapting copy to trends and audience behavior

Basic understanding of promotional messaging vs organic content

Clear internal communication with marketing and design teams

7. Tools & Platforms

TikTok Creator Tools & Business Center (basic)

CapCut / Canva

Meta Business Suite (basic familiarity)

Google Drive, Sheets (content calendars, reports)

Scheduling tools (if applicable)

8. Soft Skills & Work Attitude

Creative and trend-driven mindset

Fast execution and adaptability

Willingness to learn paid ads and analytics

Time management and content planning

Team collaboration and feedback acceptance

9. Nice-to-Have (Growth Skills)

Basic TikTok Ads knowledge

Influencer outreach or coordination experience

Knowledge of e-commerce platforms (Shopee, Lazada, Tiktok)

Familiarity with UGC content strategy

Basic graphic design or motion text skills