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Social Media Specialist – 2 yrs experience – EDSA, Quezon …, Quezon City

Social Media Specialist – 2 yrs experience – EDSA, Quezon …, Quezon City
Description
Requirements
  • Graduate of Marketing, Multimedia Arts, Mass Communication, or similar
  • 12 years experience in social media management preferred
  • Interest in architecture, interior design, tech, or finance (for EF)
  • Must be aligned with Multi-Line corporate values: Hard Work, Commitment, Expertise, High Moral Values

ResponsibilitiesA. Content Creation & Publishing
  • Create daily/weekly posts for Facebook, Instagram, TikTok, YouTube Shorts, LinkedIn
  • Produce short-form videos (1560 sec), carousels, and infographics
  • Write captions aligned with brand voice and advertising strategy
  • Coordinate with copywriters, graphic artists, and product managers

B. Community Management
  • Respond to comments, inquiries, and messages
  • Engage with followers, architects, pensioners, dealers, builders, etc.
  • Escalate complaints to Customer Service or Branch Heads
  • Maintain positive brand presence and protect reputation

C. Social Media Calendar & Campaigns
  • Maintain a monthly content calendar
  • Execute campaigns for launches, promotions, and events
  • Support MSC, MBI, WC, EF campaign requirements

D. Analytics & Optimization
  • Monitor KPIs (reach, engagement, leads, conversions)
  • Study what content works best for each target market
  • Report weekly/monthly analytics to Ad Manager & Sales

E. Cross-Department Coordination
  • Work with HR for recruitment ads
  • Work with Sales for product campaigns
  • Work with Branch Heads (EF) for local content
  • Work with Product Engineers for technical accuracy

Required Skills
  • Strong understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn
  • Basic video editing (CapCut) and image editing (Canva/Photoshop)
  • Copywriting for captions
  • Trend research and competitor analysis
  • Creativity and discipline (aligned with corporate enculturation principles)


Highlights
  • Company name
    Dempsey Resource Management Inc.
  • Job position
    Social Media Specialist – 2 yrs experience – EDSA, Quezon City
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